![]() ![]() However, WhatsApp only charges businesses when they reply to the message. Service conversations or user-initiated conversations are initiated by customers. WhatsApp API Pricing: Service Conversations That said, let's look closer at the conversation charges. Additionally, the 24-hour customer service window will be extended to 72 hours when customers message you through these free entry points.ĭuring this messaging window, all messages sent are free, including WhatsApp template messages. ![]() If you have more than one number linked to your WABA account, 1,000 free conversations will be shared between all your numbers.Īs of March 1, 2023, businesses are not charged for conversations initiated by users via click to WhatsApp ads or Facebook Page call-to-action buttons. Note that effective June 1, 2023, the 1,000 free conversations will only be limited to service conversations. The two conversation types under the current WhatsApp Business pricing modelĮach WhatsApp Business Account (WABA) will receive 1,000 free conversations every month, which can be user or business-initiated conversations. In this context, a WhatsApp user refers to customers that send a message to a business. Note that these conversation rates vary depending on the user’s country code. This conversation can only be initiated with pre-approved message templates. Business-initiated conversations are messages that a business sends to start or continue a conversation outside the 24h customer service window.The conversation charge is applied when a business responds to a user within the 24h customer service window. User-initiated conversations, also known as service conversations occur when customers send the first message.There are two categories, each with different pricing: To ensure speedy responses and a seamless conversational experience, the pricing model for WhatsApp API is based on a 24-hour customer service window. WhatsApp Business API Pricing: WhatsApp Conversation Rates Explained Now, let's look at how WhatsApp’s conversation-based pricing model works. To summarize, the WhatsApp Business API has three costs associated with it: BSP fees, WhatsApp conversation charges and messaging software costs. WhatsApp charges a fee known as conversation-based pricing for these conversations. Since APIs do not have interfaces, businesses need to integrate them with a messaging software to send and receive messages. How much is WhatsApp Business API? The total WhatsApp business price depends on the items above Businesses can get WhatsApp Cloud API access through WhatsApp BSPs or directly from Meta. WhatsApp Cloud API, on the other hand, is hosted on Meta's cloud servers. This means that BSPs have complete control over the charges they impose on businesses which vary based on factors like WhatsApp API access fees, hosting type, markups on conversation-based pricing and more. The WhatsApp On-premises API is typically hosted on a Business Solution Provider’s (BSP) server. The cost of this access varies based on the hosting type: WhatsApp On-premises API or WhatsApp Cloud API. Firstly, businesses need to obtain WhatsApp API access. To understand the costs associated with the WhatsApp API, you need to know how the API works. WhatsApp Business Pricing: What Costs To Expect In this section, we’ll help you understand the cost of WhatsApp API for messaging. The WhatsApp Business App pricing model is simple - it’s free! But this is not the case for WhatsApp API. WhatsApp API Pricing: Is WhatsApp Business API Free? In this blog post, we will explain the current WhatsApp Business API pricing model, the additional costs you will face, as well as the cheapest WhatsApp API partner for your business. To avoid running into unnecessary expenses, businesses should be familiar with this topic. How much does WhatsApp Business cost? When it comes to WhatsApp API pricing, this can be difficult to calculate. ![]()
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